Conversion Optimization Specialist
Digital Natives is a specialist in data-driven conversion optimization for websites and digital platforms. We help companies and organizations with digital growth so they can make as much impact as possible.
What is conversion optimization?
Conversion optimization, also known as CRO, is about increasing the number of visitors who perform a desired action on a digital platform. Whether it's collecting donations, recruiting members, or generating leads: achieving the main platform goals is central. Optimizations are based on a combination of web statistics, data from tests, and feedback from platform users.
Conversion optimization means data-driven work with higher returns
Conversion optimization is aimed at getting more out of the people who are already on the platform, for example by ensuring they have a more pleasant experience. By focusing on this, we increase the chances of valuable interaction, and visitors will more easily achieve a goal and return to the platform more often.
This makes conversion optimization an effective method for increasing growth returns. After all, you don't spend extra budgets on acquiring more visitors; you simply improve the experience for the visitors who are already there. Generating more revenue from the same number of visitors is therefore one of the main advantages.
Additionally, conversion optimization is a perfect method to map out the parts that perform well and poorly on a platform. Based on real data and feedback, we discover together what works well and what doesn't. This way, we can continuously improve the platform based on user experiences.
In short: with the same marketing budget, you convert more visitors into (returning) customers, resulting in lower acquisition costs per customer and therefore higher returns.
Digital Natives CRO Specializations
From data sources to direct optimizations.
We look at web statistics from, for example, Google Analytics, Matomo, or Siteimprove to determine how visitors behave and where gains can be made. Are the most important pages being visited? How do the calls to action convert? What obstacles do users encounter? Collecting data is an important starting point for conversion optimization. This way, we discover patterns, gain insights into the customer journeys, and can determine the right target audiences.
After obtaining statistics, it is valuable to better understand the target audience. What are the main motivations, uncertainties, and bottlenecks? By using surveys, polls, or interviews, we get to know the target audience better and understand what the underlying motivations are.
Through user recordings, we can see exactly how visitors navigate the platform. Where do they want to go? What are they trying to click on and where do they leave? And does this differ, for example, per browser or type of device? By using heatmaps, we can also see where clicks are and aren't happening. Such data sources help to understand where things go wrong and identify areas for improvement.
When the first ideas for improvement have emerged, it is important to validate them, in other words, to test their effectiveness. A/B testing is an easy method to see which optimizations work well and which have no effect. Visitors are shown two different versions of a component, and we track exactly which version leads to more conversion. It is also possible to test multiple components on a page at the same time. In that case, we speak of a multivariate test.
We look at the key calls to action on the platform and the different steps a visitor must take to achieve a goal. We optimize all the steps in this process to ultimately increase the conversion rate.
Our interaction designers and UX specialists test the platform against a number of best practices and usage standards. This way, we improve the experience by removing friction.
Speed is an important aspect of conversion optimization. Customers nowadays expect platforms that are fully loaded within seconds and optimized for mobile use. Together, we will look at where gains can still be made and implement the improvements.
Using data to provide the best possible experience that subsequently leads to conversion is interesting for any type of platform. However, certain methodologies are especially suitable for platforms with a certain number of visitors. There is no golden standard, but usually at least 1000 visits or 50 conversions per week on the test page are needed. Are you unsure whether conversion optimization is suitable for your website? Feel free to contact us to discuss your question.
Digital Natives is the conversion optimization specialist
With an experienced multidisciplinary team of product strategists, interaction specialists, designers, and developers, we are happy to help you apply conversion optimization for your platform.
Successful conversion optimization always starts with a solid strategy and framework, allowing us to quickly improve and validate. It is important for us to know what success means to you. When does your platform perform optimally? Once we know what we are aiming for, we will work together.
