Digital strategy
At Digital Natives, we help our clients translate their mission into a clear digital strategy focused on growth and making an impact.
What is a digital strategy?
The power of a digital strategy lies in its simplicity. It should be a direct answer to the question "how are we going to grow?". Here you create a plan that ideally fits on one A4 page and is clear for all departments and your digital agency. It can be written or a short keynote presentation that can be sent as a PDF.
How are we going to grow?
In the digital strategy phase, we conduct research that leads to new insights and opportunities. We then translate these into successful growth strategies for your website, service, or digital platform within co-creation sessions. Ultimately, a concrete funnel emerges in which the success and impact we create is measurable.
Our digital strategy approach
The digital strategy is part of the discovery phase. It is uniquely set up for each client based on the target audience, the channels they serve, data research, and the amount of knowledge already present.
The basic strategy of the organization or company is the foundation on which we build the digital strategy. What does the future look like? Together we determine the overall future vision. We do this co-creatively using the 5 Bold Steps Vision Canvas.
Every type of website, digital service, or platform has its own revenue model, which we call an impact model in organizations. There are roughly 6 revenue models that achieve online success, each with their own growth models. These provide guidance for the overall strategy so that everyone knows which goals and KPIs are important.
The digital strategy usually does not start 'from scratch.' By starting with data analysis of existing users and target audience, we can discover insights that may lead to growth opportunities. Additionally, there is often a lot of past research, and we need to review and analyze this to make use of it.
Qualitative research is very important to get a good sense of where opportunities lie. The data tells only half of the story. We often conduct direct interviews and create journey maps to determine where friction arises or where opportunities lie. It is essential that you directly observe the research yourself to get to know your customers even better.
A strong digital strategy is supported by the entire company and is also checked and supplemented by the target audience itself. We always try to hold co-creation sessions with all stakeholders within a company. And we involve the target audience and end users in the development of the strategy.
After we have gone through the digital strategy phase, we will translate the insights and new funnel into prototypes in the design phase. We then test these prototypes live with end users so that we can get an initial validation on the strategic choices we have made.
Digital strategy cases
These are examples of clients with whom we conduct annual digital strategy workshops to determine the roadmap for the year
