Workshop AI discoverability
Are you curious about what you can do to be found in AI chatbots?
With our new workshop, you will gain control over AI. Together, we will map out what your target audience is asking for and analyze how chatbots respond to those questions. You will go home with a concrete step-by-step plan to make your website more discoverable by chatbots.
Zero click search
More and more searches end without a click on a result. In more than 58% of cases, people find the information available on the search page sufficient, so they do not need to click through.
This was already a rising trend, but AI chatbots and AI summaries in search engines amplify the effect. In Google, for example, there is a 34% decrease in clicks on links when an AI summary appears with the search query.
Organic traffic is therefore expected to decrease by at least 25% in 2026. Enough reason to ensure that your website is well-represented in AI responses.
Findable with AI
What are the most important questions your target audience has? Would they ask those to AI? And what kind of answers do they get?
There are countless reasons why your website might not be included or not well-represented in AI responses. For example:
- The content is not unique enough
- The content does not answer the right questions
- The page cannot be properly read by AI due to technical issues
- Accidental blocking of AI visits
Workshop
In our workshop, we identify which prompts are most important for your goal, analyze the responses from different AIs, and come up with concrete steps for the short and long term.
Duration: 3 hours
Max. participants: 4
Location: Our office in Amsterdam
Bring: Laptops & phones
