Digital transformation
Digital Natives has been supporting companies and organizations with their digital transformation for over 10 years. We believe in change through action. Making quick and small digital steps that ultimately fulfill digital ambitions.
What is digital transformation?
We define digital transformation as the digitization and renewal of your business operations. In most cases, this is accompanied by the introduction of new digital services that originate from the desires of your audience rather than the desires within your own organization.
In a digital transformation, it is important to look not only at the digital channels and resources but also at the organization itself. New skills, people, and methods must be employed to successfully navigate a digital course.
Translating the 'startup' philosophy and methods to larger companies and organizations
By now, concepts like agile, scrum, and lean startup have become commonplace. These methods originated from the startup world; the technology scene from the United States. As our name Digital Natives already suggests, we have always been closely connected to that world. Therefore, we see it as our goal to help larger companies and organizations embrace these new methods, in order to realize their digital transformation.
What does our digital transformation journey look like?
We do not write long reports and plans; we believe in change through action. These are some of the phases we go through when we start together.
The basic strategy of the organization or company is the foundation on which we build the digital strategy. What does the future look like? Together we determine the overall vision for the future. We do this co-creatively using the 5 Bold Steps Vision Canvas.
Every type of website, digital service, or platform has its own revenue model; in organizations, we call it an impact model. There are roughly 6 revenue models that achieve online success, each with their own growth models. These provide guidance for the overall strategy so that everyone knows which goals and KPIs are important.
There needs to be a change in perspective. Often, new innovations and changes originate from the wishes of the people and teams working within the company. This needs to change. Innovation happens by putting the end-users, your audience, first. We organize workshops in which they become part of the innovation process.
We have become strong in quickly translating new product propositions into working prototypes. These can then be presented to your audience within a week to undergo an initial test and validation. Fast experiments with direct feedback.
If your organization deals a lot with technology products, it is important that it learns to think and work cyclically. For this, we have been working with scrum and agile principles for more than 7 years. We coach our clients in the correct application of these.
After testing new propositions of digital products, services, or platforms, our production teams get to work with them. They are capable of building independently or working directly with your internal teams.
Related digital transformation cases
These are cases from clients where we have worked together on aspects of their digital transformation.
