MedPeers

The goal: making knowledge more accessible

Breaking open the closed, competitive status quo between hospitals and medical professionals with an educational video platform where knowledge about procedures (such as surgeries) becomes accessible worldwide within a community of verified colleagues.

A new platform

MedPeers is an online video platform that connects medical professionals and enables them to share knowledge and expertise. The platform provides a secure environment for sharing medical cases and discussing treatment plans, resulting in improved care.

With a focus on ease of use, safety, and professional growth, MedPeers addresses an important need in the medical community. By enabling healthcare professionals to communicate quickly, collaborate, and learn from each other, and creating a community where knowledge exchange is encouraged and supported, MedPeers contributes to improving the quality of healthcare worldwide.

One First Impression

The value of an educational platform is highly dependent on its content. The medical world is vast, which is why we have chosen to focus on one field in the first phase: Radiology. By clearly communicating in marketing messages, we prevent users from landing on the platform before we have content ready. After all, you only make one first impression.

Growth Strategy

When a new (video) platform grows, it is difficult to prevent users from searching for content that is (not yet) available. These are important moments to reassure the user by emphasizing that the platform is growing rapidly, but also to ask for valuable input on what content the user is looking for.

The approach

How we make this impact possible

• The prototype design sprint brought us to a testable prototype in a week
• Brand design for a logo and house style that fits the story
• A scalable design system that we can build on
• Sustainable technical integrations for the long term, such as Algolia instantsearch and Bunny CDN
• Smart time-saving choices for the most valuable features