Hotelschool The Hague
Education platform attracts international audience for top 5 best hospitality school in the world
Hotelschool The Hague is a renowned educational community, where over 7000 students from 50 different nationalities have been trained to become world-class hospitality professionals. Hotelschool The Hague enjoys a high international reputation and ranks among the top 5 best hospitality management schools worldwide. Together with Digital Natives, Hotelschool The Hague launched the renewed hotelschool.nl, the digital platform for education in the hospitality industry.
The Challenge
Engaging an international and young audience within a split second
After an extensive tender process, Hotelschool The Hague chose Digital Natives as its new digital partner based on the proposed strategic vision.
Engaging a young, diverse, and international audience in a very short time requires a strong digital strategy. The main goals of the platform are therefore:
- Attracting potential national and international students
- Inspiring in the field of hospitality and education
- Translating the leading character of Hotelschool The Hague to the web
Our approach
Launch a platform in a short time that meets the wishes of the target audience
In a strategic research phase, in which we applied web statistics analysis, customer journey workshops, and content mapping, we laid the foundation for the platform; displaying exactly the right information at exactly the right moment.
Mobile-first design for bitesize communication
In practice, this meant a mobile-first approach, where the story is told in bitesize communication. Through the storytelling elements in the design and diversity of images and photography, we bring the world of Hotelschool The Hague to life on the platform. From studying in the Netherlands to living and working on campus and the life of alumni - everything is covered.
A solid technical foundation for a lightning-fast headless platform
The platform is built on a new and future-proof tech stack. We opted for a headless approach where we combined the open-source Vue.js framework and Nuxt framework with the user-friendly Craft CMS. This combination of technologies makes the platform fast and SEO-friendly, and easy to maintain and expand.
This new website is an inspiring platform where potential students can easily access the right information at the right time and are convinced to join the Hotelschool The Hague community. We are proud to launch this website with an updated look and feel that represents our dynamic, vibrant, and modern community while acknowledging our heritage. Thank you to Digital Natives for the fantastic collaboration in developing the website, and for understanding the direction we wanted to take.
