We Are Public
Annually growing platform for access to new culture at 400+ venues
We Are Public is the platform where you discover a new world of culture every day. From quirky performances to unique exhibitions and alternative films, sharply selected by a team of top curators. Digital Natives has been a partner since 2015.
Recently, an entirely new version of the membership platform has been designed and developed to adapt to the challenges of our time.
The platform has grown to 12 cities with more than 400 venues, cinemas, and museums throughout the Netherlands.
The challenges
Reaching a broad audience
Being able to access a personal offer within your favorite streaming service, podcast app, or music service has become very common. How do you keep the content and experience relevant and accessible to a new, critical, young, or old audience?
Keeping the platform manageable and efficient in the growth ambition
Web technology is also rapidly changing with new possibilities and standards. Great, but for a relatively small organization like We Are Public, it's not so easy to adapt. How can you continue to grow online sustainably?
The solutions
From access pass to personal cultural agenda
Every city has its own unique offerings. Quite a task for culture enthusiasts to pick the best bits. The new offerings unfold smartly based on the path that suits you.
From program to platform for creators and curators
We Are Public is a guide in the cultural sector. A team of top curators has been given a central place to surprise, inspire, and help visitors discover new culture daily.
From complex system to future-proof tech stack
Web technology can become outdated. With the new tech stack, a sustainable three-stage rocket has been set up:
- Laravel Nova for program management and connections with external systems
- Craft CMS for user-friendly and fast content management
- Headless front-end based on the Nuxt framework
The Effect
More Audience in Contact with Culture
- Growing number of members and visitors
- Smart user experience where users can discover new culture based on preferences
- Improved registration flows to encourage visits
- Dynamic program lines make it possible to provide any conceivable offer with context and bring it to the attention of the right audience
Larger Platform for Culture Makers
- Offerings from 12 cities and 400+ venues
- Through smart program lines, any conceivable offer can be provided with context and reach the right audience
- Curators are highlighted with curated collections that inspire the audience and allow them to discover new culture
Time-Saving Tech Stack
- It's easier for content managers to compile a varied and diverse offering
- Scalable and flexible platform, including through event bundling
- User-friendly and time-saving content management via Craft CMS
- Laravel as a future-proof API service proves to be a solid and performant back-end for the platform
- Headless front-end based on Nuxt + server-side rendering
The Digital Natives approach
How we make this impact possible
- The prototype design sprint validated a new way of navigating
- A sustainable and scalable design system created a dynamic digital experience
- A strong collaboration in a scrum sprint rhythm resulted in a custom product
- The technical rebuild of the entire platform based on Laravel (Nova), Craft CMS, and Vue created a new efficient system
- A headless front-end provided a future-proof flexible stack
